Corporate signage, imagery or graphics can act as a daily reminder of the organization’s culture to both employees and clients alike. Internally, visual branding elements can help employees understand the core brand values and believe in the company’s product or services. Employees can then create great interactions and experiences with their customers, while feeling like an integral part of the larger picture. Internal visual branding elements can also provide office visitors and clients with a good first impression and can enhance their perception of the organization. Those who understand the brand may feel more comfortable continuing the business relationship because of that brand recognition and trustworthiness.